CEDE-110-F001-2022: Design & the Creative Process

CEDE-110-F001-2022: Design & the Creative Process

Course Description


This course provides you with insight into the process of design for visual communication. The process of developing design and visual problem-solving are studied at length. You will discuss and apply theories of design as they relate to the creative process. By the end of the course, you will be able to apply the steps required to translate a message into a visual design, from research and problem definition through to concepts and the final finished design.



Course Learning Outcomes


Upon completion of the course, you will be able to:


•  Explain the role of communication design


• Describe critical phases of the design process


• Describe how the creative process relates to the design process


• Describe how the creative process relates to strategic problem solving


• Analyze information to get to the core of a communication problem


• Use the knowledge acquired through research to develop a relevant message


• Create concepts that translate messages to a visual form


• Use brainstorming techniques to generate multiple concepts that communicate a common message


• Use metaphors and other rhetorical devices to generate concepts


• Use thumbnail sketches to generate, record, and communicate ideas.


• Assess design concepts using knowledge gained through research and testing