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3. Bonjour/Welcome!

3.12. Canadian Club

Canadian Club Brands Canada

Canadian Club branded the image of Canada and Canadians through illustrated ads that featured Canadian sportmen and celebrated the natural beauty of Canadian wilderness, flora and fauna.

Canadian Club ads portrayed Canada and Canadians as sophisticated, worldly and different from their neighbours to the south.

This black and white engraved ad was featured in the Illustrated London News, July 16, 1894.