Week Four B -Textiles, Clothing & Fashion

Textiles, Clothing & Fashion

4. 20th & 21st Century Fashion Design

4.12. Wonderbra, Louise Poirier, 1964

Canadian Push-Up

The Wonderbra push-up plunge bra is the original dramatic cleavage bra. Created in 1964, by Canadian designer Louise Poirier, this unique garment—the forerunner of today's Wonderbra push-up bra—had 54 design elements that lifted and supported the bust to create dramatic cleavage. The secret? “Precision engineering”: three-part cup construction, precision-angled back and underwire cups, removable pads called cookies, “gate back” design for support, and rigid straps. Learn more about the history of Wonderbra by visiting the link provided.