Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

2. Apprentice Typesetter, Edmonton Bulletin, Edmonton, Alberta, 1904

2.8. Proclaimation Reward, Toronto, Ontario, 1837

Broadsides

"The earliest use of the term "broadsitde" cited by The Oxford English Dictionary is 1575. A broadside according to Webster's dictionary, is a large sheet of paper printed on one side. Its style and contents provide an index of the political, social, economic and artisitic climate of the times.

Broadsheets serve as valuable reminders of many significant historical events and the earliest Canadian ones date back to the beginnings of printing in North American colonies-in Halifax around 1764 and in Montreal in 1776. Except for some commercial advertisements, the majority of them were proclamations and bills. The King's Printer was responsible for official publications and issued licenses to job printers. The government's patronage frequently helped printers to finance their operations but often restricted them in what they could print. In time due to political unrest more and more privately owned, independent presses were established, and the number of news agents and broadside-mongers grew proportionately. By 1890, over two thousand people derived their livelihoods by working in Toronto's seventy-four printing establishments.

Election posters, and government proclamations altered their styles, and traditional layout and type faces were retained until well into the 1930s. Even though typesetting and printing methods had changed, the physical appearances of these documents remained constant for over one hundred and fifty years..

Broadsides were not regularly illustrated until the middle of the nineteenth century. Before that time crests and seals, usually at the head of the opening paragraph of a proclamation, were only decoration."