Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

3. Pioneers of Graphic Design

3.7. Via Rail, Gottschalk and Ash, Montreal, Toronto, Zurich, Calgary, 1985

Gottschalk and Ash, Montreal, Toronto, Zurich, Calgary

"Over the years G+A has had the opportunity to design an impressive representation of Canada's definitive and commemorative stamps. Philatelic collectors elevate stamps well beyond their role as a form of currency to that of objects of desire. They represent a unique category of communications all on their own, where brevity of thought and excellence of design must work together in an instant to deliver glimpses of Canadian culture across the nation and around the world...

In 1885 it was the railway that made Canada a nation. Over a hundred years later, G+A helped rail travel link the country once again with a powerful, coordinated design program for VIA Rail.

An elegant, simple system of graphic communications was created and applied both inside and out of the trains themselves and the network of stations across the vast expanse of the Canadian landscape. No matter which language you spoke, no matter where you were coming from or where you were going. G+A's wayfinding and design system ensured there would always be some welcome familiarity on your travels. "