Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

3. Pioneers of Graphic Design

3.8. St. George Station Wayfinding, Paul Arthur, Toronto, Early 1990s


"Paul Arthur, a self-taught designer, was often credited with having invented the term “signage” in the early 60s, a distinction he regarded as dubious because it has given too many graphic designers, architects, and building owners the idea that putting up signs is all there is to wayfinding. His work for Expo 67 in Montreal first demonstrated the important role of signs in well-planned environments. His Toronto firm, VisuCom Limited, specialized in the development of visual and audible wayfinding solutions for complex environments. He was a fellow and founding member of the Society for Environmental Graphic Design (SEGD). He passed away in May 2001."

Arthur is credited along with architect Romedi Passini as first using the term "way-finding".
"Passini and Arthur described wayfinding as a two-staged process during which people must solve a wide variety of problems in architectural and urban spaces that involve both 'decision making" (formulating an action plan) and "decision executing" ( implementing the plan). "

Visit the link provided to learn more about Paul Arthur, Wayfinding and St. George Station

Page Links:
Paul Arthur Wayfinding