Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

5. Labels, & Advertising Ephemera

5.2. Diamond Jubilee Red Currants, Mickie Tomatoes, Ontario, circa 1897

Labels Celebrating an Event

"the choice of brand name was an all-important factor in winning public acceptance. Topical events (Queens Jubilee label pictured here) do not influence the designer to any great exten today. In the early packaging days, for the most part, they had yet to learn that choosing a brand name relating to one year's social phenomena might mean re-design for the next."

Captions:
(top)
Diamond Jubilee Red Currents, Lowrey Bros. St. Davids, Ontario, Canada
Warrented-Pire and Free from adulteration of any kind and to keep in any climate. Premove contents of can as soon as opened. All good bearing our signiture guaranteed. Lowrey Bros.
(bottom)
Michies Tomatoes, Michie and Co. Ltd. Toronto, Ontario.