Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

5. Labels, & Advertising Ephemera

5.5. Canada' Pride Apples, Log Cabin Brand Refugee Beans, Ontario, c. 1915

Convincing the Consumer

"Once people had been persuaded to use canned foods and competition increased, more specific advertising found its way into Canadian labels. "Finest Quality" or "Selected Stock" were among key promoting phrases. Wehn brand names and trademarks were introduced, various sociological symbols were used as a means of product indentification. The Delhi Fruit and Vegetable Canning Co. warreneted "our Trademark"-Your Shield" and Bellville Canning Company b boasted "The Largest Canning Factory in Canada". Medals and awards won by the product or company were illustrated and endorsements of teh product began to appear. At a time when media advertising was virtually non-existent would, insofar as food was concerned, the can label was the means of convincing the consumer to buy on brand over the other.