Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

5. Labels, & Advertising Ephemera

5.10. Orchard Brand Canadian Apples, Vernon, British Columbia, c.1930s

Okanagan Valley Landscape

"A common feature of Canadian fruit crate labels are the use of landscapes. Typically, outdoor scenes are the first thing that comes to mind when Canada is mentioned. Canadian growers were quick to exploit these perceptions and utilize landscapes as a themes on their labels. Interestingly, not all representations were accurate. Early labels depicted idealized versions of towering mountains and idyllic lush valleys. This idealized imagery slowly gave way to more accurate depictions of the Okanagan landscape over time. “Orchard Brand” and “Penoka” are realistic representations of the Okanagan Valley. Most landscape themed labels incorporate all of the features that a consumer would associate with Canada including mountain ranges, lush valleys and picturesque lakes."