Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

5. Labels, & Advertising Ephemera

5.11. Buy British Brand Canadian Apples, Vernon, British Columbia, c. 1930-1938

Very British Brititsh Columbia

"British Columbia labels were developed in an economic, cultural, and physical environment which was unique to Western North America. Thus, the label designs used in B.C. were often unique in the themes and viewpoints expressed. An outstanding example of this is found in a group of labels which convey very strong British oriented images. In 1911, 81% of the population of the Okanagan valley was of British origin, and as late as 1935, over 90% of the Okanagan's export apple crop went to Great Britain. These cultural and economic ties to the old country are clearly evident in labels such as 'Lion Brand', 'Buy British Brand', and 'John Bull Brand'."