Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

5. Labels, & Advertising Ephemera

5.13. Buffalo Canadian Apples, R. H. McDonald and Sons Ltd. Vernon, British Columbia, c. 1950

Wild West Images

"Much of the early years of Canadian colonization was under the firm control of one of the world’s oldest companies, The Hudson’s Bay Company. So called "Indian wars" and general lawlessness were not good for business and the Company, and later the Royal Canadian Mounted Police, made sure that nothing stood in the way of commerce and profits. This did not stop Canadian growers from using “Americanized” wild west imagery to sell fruit, however. "Buffalo Brand" is an interesting label because there never were any buffalo in the Okanagan. Other labels seem to promote the image of the Okanagan as a sportsman’s paradise, images of game birds and bears, carefully juxtaposed with orchards in the background as seen with the labels “Blue Grouse” and “Black Bear."