Week 5 B -Graphics, Typography & Package Design
Week Ten Graphics, Typography & Package Design
9. Film Posters
9.3. Paramount Showmanship Manual, U. S, A., 1951
National Screen Service in Quebec
The Montreal branch for the distibution of National Screen Service posters, and other film advertising was organized differently that the other three Canadian branches due to the concentration of French theaters.
It was the job of the Montreal Branch to supply all the credits and distribution material in French. Quite often you will find a variety of types from credits being painted on, stickered on, sniped over etc. It depended on how much was needed to make the material ready for distribution.
The manual states: Paramount's 'Quebec,' a story of a daring rebellion against British rule in Canada more than 100 years ago, will be the next attraction at the....Theatre. Filmed in Technicolor at the actual site of the uprising."