Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

10. Various Posters & Illustrations

10.5. Canadian Skill, Carl Dair, Henry Eveleigh, Toronto, 1950

One of the Great Typographers of the 1950s and 1960s

"The late Canadian typographer Carl Dair was one of the great typographic designers of the 1950s and 1960s, and he may have been the best of them all at explaining the nature of typography. In coordinated projects that he both wrote and designed, he managed to describe -- and show -- the ways in which manipulating and using type make typography happen.

Dair is the very epitome of what I mean when I say "typographer": someone who designs with type, not just a fancy typesetter, but someone who uses type, in all its variations, as the principle element of design. Since type carries meaning, the practice of typography requires a designer who cares about the words themselves. It requires someone who cares enough, and is skillful enough, to make the type express that meaning, rather than serve as simply eye-catching decoration.

Carl Dair's book "Design With Type" (originally published in 1952; revised and expanded in 1967) is deservedly still in print, even though the technology that he used and described has long been outdated. "