Week 5 B -Graphics, Typography & Package Design

Week Ten Graphics, Typography & Package Design

12. Vancouver 2010 Olympic Logo/Graphics and "Look"

12.1. Logo Design Issues

Elena Rivera MacGregor, winner of the Vancouver 2010 Winter Olympics logo, orignally from Mexico, is an ECUAD alumnus of ECUAD.

The ubiquitous symbol of the 2010 Winter Olympics in Vancouver, Canada comes from an ancient cultural icon and practical tool of the Inuit people – the inukshuk. An inukshuk is a stack of stones traditionally used by the Inuit of the arctic to mark anything from a hunting spot to a food cache. In 2005, the Vancouver Organizing Committee for the Olympics chose a multicolored humanoid version of an inukshuk as the games' official 2010 emblem.

"Nothing terribly earth-shattering to tell you about the 2010 Vancouver Winter Olympics logo. It’s a bit of old news really, having been unveiled almost five years ago during the official ceremony in Vancouver. But as this is a blog devoted to logo design, and as the games opened this morning, I’d be remiss in my duties if we didn’t take a cursory glance of the logo that will represent the Winter Olympics for the next sixteen days or so. First things first and giving credit where it’s due, the logo was designed by Vancouver artists, Elena Rivera MacGregor and Gonzalo Alatorre, at the time from the Riviera Design Group, beating out 1,600 other submissions to win the gig."

Source: Steve Douglas, The logo!factor website.

Visit this link to learn about Elena and her career:


Photo: Authentic Inuit  stone Inukshuk

Source: Native American Legal Update website: