User research is a critical component that informs design decisions across various product development methodologies. By conducting thorough research, designers develop a deeper understanding of user needs, goals, and pain points, as well as behaviours and attitudes towards products or services. This course offers a comprehensive introduction to diverse user research methodologies, tailored to fit seamlessly into the structured phases of the waterfall approach or the iterative sprints of agile frameworks. Participants will learn to craft effective questions, strategically plan and execute user testing, and synthesize research findings into actionable insights and compelling presentations. Through hands-on experience, you will hone your ability to ask pertinent research questions, gather data effectively, and cultivate critical thinking skills. These skills are essential for translating user data into successful designs that align with the pace and practices of any product team, whether they are following a linear project trajectory or an incremental, user-focused development cycle. By the course's conclusion, you will be adept at converting user insights into impactful design strategies for digital projects and possess the persuasive acumen to present research assets that can influence decision-makers and stakeholders in any project management context.
- Teacher: John Bondoc
- Teacher: Tom Chan
- Teacher: Calina Franz-Hernandez
- Teacher: Shiwon Jang
- Teacher: Pauline Lai
- Teacher: Aman Singh
- Teacher: Randy Walton